Having an effective SEO policy is essential if you plan to develop an effective E-marketing strategy for your online business. Despite the claims of many websites, achieving a high position in search engines cannot be achieved by simply submitting you site to the main search engines. There are in fact known to be over 100+ factors which affect the algorithm which many of the search engines create. We help you to create an SEO strategy based on the most manageable of these factors and we consult over time to help you move in the right direction.
Just a few of the areas we include are :
* Keyword analysis
* Meta tags creating (which emphasis given to Keyword Density - view sample analysis)
* Keyword proximity
* Search Engine spiders (how to ensure you create a mesh-like internal link structure)
* How to use and not use links (Internal and external)
* How to incorporate RSS and blogging to create traffic
* Use of Electronic PR (including article submissions for quality links)
* Page freshness
* Domain name effectiveness
* Black-hat SEO
* Naming conventions (i.e. to get traffic through google images) and more.
Below is a sample 6-12 month strategy we have designed for some customers.
The search engine optimization activity is divided into two streams:
On-Page Optimization:
Ensuring that the site is well prepared for search engine listing and indexing
Off-Page Optimization:
Implementing actions that will drive traffic and links to the website (e.g. link popularity campaigns, paid placements, pay-per-click advertising etc.)
On-Page Search Engine Optimization
Our on-page optimization techniques involve making sure a website is well indexed by a search engine by making navigation of the site as easy as possible and using target key phrases in the content and elements of a web page, in the right areas and at the correct density. This technique ensures that the pages are optimized for search engines and for a user of the web site.
Key Phrase Analysis: how good search phrases are chosen
It is not sufficient to choose a range of keywords that describe your site or products. Best results are achieved by targeting specific phrases that combine keywords. This approach filters out much of your 'competition' (sites with the same keywords) and delivers more targeted visitors. When testing your search phrases, enclose them in quotes (eg. "Search engine optimization"). People most commonly use 3-word phrases or 2-word phrases in a search engine.
It is important that your search phrases are commonly used in search engines, but not too commonly targeted by other websites. In some cases we select key phrases that appear to have a low popularity however these phrases may be industry or location specific and therefore provide good results for your website.
Finally, but most importantly, your search phrases should be directly related to text that appears on your site. Whilst it might sometimes seem like a good idea to employ search phrases that are popular or that have a high KEI, search engine operators make their living by making certain that their customers are sent only to websites that have information that they are interested in, and will often 'blacklist' sites that are seen to be trying to 'trick' the search engine algorithms.
Web Addresses
Using target key phrases in the web address of the web page strongly suggests to the search engine the topic of the page. We enable search engine friendly web addresses to be created and controlled by the user & all pages to have meaningful web addresses, even dynamic pages.
Page Titles
Similar to web addresses, the page title indicates to a user, and a search engine, the topic of the page. It is important for search engine optimization to have a page title relating to the content of the individual page or area of the web site as this is how a web site is fully optimized, on a per page or subject basis.
Header Tags
Within the main page content of a website, as in most documents, separate topics or ideas should be broken up using headings. Headings and sub headings make the page easier for a user to see relevant topics and to break up the page visually. Headings also suggest importance of a specific topic to search engines. We manage the style of the heading tags in style sheets so that the headings can be used to visual effect throughout the website. The page heading can be pre-defined to use other elements of the page or can be set independently.
Image 'Alt' Text
The content of image alt (alternative) text should be optimized for search engines. Search engines cannot view images and therefore if the image contains text the alt text should mirror this, or reflect the point the image is trying to make. Alt text is also set for each image within a webpage for accessibility (i.e. for users requiring page readers).
Page Content
Relevant key phrases should be used at an optimum level within the page content to indicate the topic of the page to the search engine. Get Started can advise on correct usage of keywords in content and perform keyword density analysis on your page.
Optimized Code
Search engines may not navigate fully around a website if the pages are slow to load and if the content of a web site is hidden amongst heavy code. The search engine may not index the page properly and therefore not match it to relevant searches. By using external style sheets and scripting files Alliedbiztech keeps the file size of pages to a minimum, ensuring they load quickly and are easily read and indexed by search engines.
Off-Page Search Engine Optimization
Our off-page optimization techniques are aimed at increasing the number of inbound links and driving traffic to your website. Alliedbiztech can put together a Link Campaign Strategy and provide you with instructions to implement that plan. Alternatively, we can do it all for you. The actions that we recommend will be a mixture of those below:
Link baiting (process of creating popular content that other websites will link to)
Link requests (reciprocal and non-reciprocal)
Google Adwords pay-per-click advertising
Yahoo Search marketing pay-per-click advertising
Pay-per-click advertising
Banner advertising and other online advertising
Email marketing
Boosting you Web Traffic
The classic problems encountered by businesses with existing websites:
WEBSITE NOT FOUND IN TOP 10 OR TOP 100 POSITIONS ON SEARCH ENGINES. MAYBE NO LISTING AT ALL.
SPENDING MORE THAN THE BUSINESS SHOULD ON GOOGLE ADWORDS AND SIMILAR PAY-PER-CLICK ADVERTISING PROGRAMS JUST TO GET LISTED.
TRAFFIC AND ONLINE ENQUIRIES TOO LOW.
As detailed in full on this page about search engine optimization (SEO) tools, Alliedbiztech provides many of our clients with enviable results when it comes to getting top 10 and even the top 3 placements for a given set of "keywords" in search engines like www.google.com. This takes time and attention to the rules that are applied by these engines (btw, these rules constantly change).
We have been approached by many organizations that are paying substantial sums to google.com and similar in order to boost traffic. We are not saying that these programs are not valuable, and indeed, we manage such programs for clients. (Read our pay per click marketing page) However, SEO (or search engine optimizations) allows you a very valuable chance of getting a high placement for your site without additional fees.
What we do to optimize your site
At the start of the project, we monitor exactly where your website is positioned for search words and phrases that you supply as this is our benchmark position.
We spend initially about 4 to 5 hours on your site to adjust keywords/content as required. More extensive work may be required should a significant restructure of the site is required.
Over about four weeks we refine our work, in close liaison with you.
We review the success after about a month.
We work with your site on a regular basis to fine tune things. It is not magic. It involves careful and constant attention to detail following a few important rules.
Do we need to redesign your site?
Probably not is the best we can say. The work will not require a site design change unless you need/want one. There are some exceptions to this rule where the site design is intrinsically affecting the search engine optimization process. We will indicate which category your site fits in when we discuss the project.
How much?
Our standard monthly site management fees covers this basic SEO work after initial changes to your site which may only be about 4 to 5 hours work after consultation with you. We keep monthly rates very competitive. Please use our enquiry form to provide us with your situation so that we can tailor a package for you.
